TRANSFORMASI VISI POLITIK MELALUI ERA DIGITAL DAN MEDIA SOSIAL

Abstract

The shift from traditional media to digital platforms has had a significant impact on politics and political vision. Traditional media, such as direct speech, print, television, and radio, are one-way, allowing politicians to convey messages to the public without direct interaction. This study aims to explore the role of digitalization and social media in changing communication patterns and implementing political visions, as well as to provide academic and practical insights into political communication strategies in the digital era. This study uses a descriptive qualitative approach to understand the concept of political vision, changes in political communication in the digital era, and the influence of social media on political visions in Indonesia. The digital era and social media have significantly transformed political visions, making them more interactive and accessible. This shift has strengthened the role of political visions as strategic guidelines, sources of government legitimacy, and instruments for public participation in political life.