STRATEGI PEMBERDAYAAN PETANI DAN DAMPAKNYATERHADAP NILAI TAMBAH KOPI EXCELSA: STUDI KASUS CV.RUBATH INDONESIA

Abstract

Wonosalam District, Jombang Regency, is one of the primary centers for Excelsa
coffee production in Indonesia, possessing high economic potential but
frequently facing challenges such as price fluctuations caused by middleman
dominance and a lack of farmer regeneration. This study aims to analyze the
empowerment process of Excelsa coffee farmers conducted by CV. Rubath
Indonesia in increasing production yield, commercial value, and the
sustainability of local farming. A descriptive qualitative method with a
naturalistic approach was utilized. Primary data were gathered through in-depth
structured interviews, field observations, and documentation. Informants were
selected using a purposive sampling technique, involving the leadership and staff
of CV. Rubath Indonesia as well as farmers from the Wojo Farmers Group. Data
analysis followed the interactive model of Miles, Huberman, and Saldana (data
reduction, data display, and conclusion drawing). The findings indicate that
empowerment is carried out through an Economic Cooperation System based on
Good Agricultural Practices (GAP) education and post-harvest processing
aligned with Specialty Coffee Association of America (SCAA) standards,
utilizing selective red-picking and semi-washed methods. Furthermore, the Farm
Household program successfully addresses farmer regeneration by dividing
upstream and downstream roles between older farmers and local youth. This
empowerment initiative significantly increased the selling price of Excelsa green
beans from IDR 58,000–62,000/kg (regular grade) to IDR 70,000–85,000/kg
(premium grade), while penetrating the export market with 12 tons shipped to
Malaysia. The implementation of a Direct Trade model effectively eliminates
intermediaries, fosters price transparency, and improves the economic welfare
and competitiveness of Excelsa coffee farmers in Wonosalam.