ANALISIS PERAN DIGITALISASI TERHADAP PENINGKATAN PENDAPATAN DAN PENYERAPAN TENAGA KERJA USAHA MIKRO, KECIL DAN MENENGAH SEKTOR JASA
Isi Artikel Utama
Abstrak
This study aims to understand the role of digitalization in the
marketing of service sector MSMEs, as well as to assess its
impact on increasing income, and to explore the role of these
MSMEs in employment absorption in the Sidokare subdistrict.
The method used is qualitative with a case study approach,
involving five types of businesses such as laundry, shoe cleaning,
helmet cleaning, haircuts, and bag cleaning located in the
Sidokare area, Sidoarjo Regency. Data was collected through
interviews, field observations, and documentation.
The results of this study show that digitalization plays an
important role in increasing the competitiveness and growth of
SMEs in the service sector. The use of digital platforms such as
WhatsApp Business, Instagram, and Facebook is very effective
in promoting online services. The positive impact of
digitalization is seen in the annual increase in SME revenues.
Employment absorption by SMEs in Sidokare Village also
contributes positively to the local economy by creating new
jobs. The responsiveness of SMEs to market demand is
reflected in adjustments to the number of employees.
This study provides suggestions or recommendations
emphasizing the importance of training SME employees in the
use of digital technology to enhance the effectiveness of online
promotion and their digital skills, which will support overall
business growth.
##plugins.themes.bootstrap3.displayStats.downloads##
Rincian Artikel
Terbitan
Bagian
Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.
Referensi
Abidin Achmad, Z., Zendo Azhari, T., Naufal Esfandiar, W., Nuryaningrum, N., Farah Dhilah Syifana, A., & Cahyaningrum, I. (2020). Pemanfaatan Media Sosial dalam Pemasaran Produk UMKM di Kelurahan Sidokumpul, Kabupaten Gresik. Jurnal Ilmu Komunikasi, 10(1), 17-31.
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. International Journal of Scientific and Research Publications, 2(5), 1-10.
Chung, D. S. (2008). Interactive Features of Online Newspaper: Identifying Patterns and Predicting Use of Engaged Readers. Journal of Computer Mediated Communication, 13(3), 658-679.
Fathimah, V. (2019). Determinan Adopsi E-Commerce dan Dampaknya Pada Kinerja Usaha Mikro Kecil Menengah (UMKM). Jurnal Riset Akuntansi Dan Keuangan, 7(3), 445-464.
Fuadi, D. S., Akhyadi, A. S., & Saripah, I. (2021). Systematic Review: Strategi Pemberdayaan Pelaku UMKM Menuju Ekonomi Digital Melalui Aksi Sosial. Diklus: Jurnal Pendidikan Luar Sekolah, 5(1), 1-13.
Kamil, I., Ady Bakri, A., Salingkat, S., & Pabisangan Tahirs, J. (2022).
Pendampingan UMKM melalui Pemanfaatan Digital Marketing pada Platform E-Commerce. Amalee : Indonesian Journal of Community Research Engagement, 3(2), 517-526.
Manueke, A. (2020). Penyerapan Tenaga Kerja Usaha Mikro, Kecil Dan Menengah (Umkm) Agribisnis Dan Non-Agribisnis (Studi Kasus: Di Kelurahan Kakaskasen Dua Kecamatan Tomohon Utara). COCOS: Jurnal Sosial Ekonomi, 6(3), 1-12.Mavilinda, H. F., Nazaruddin, A., Nofiawaty, N., & Siregar, L. D. (2021). Menjadi “UMKM Unggul” Melalui Optimalisasi Strategi Pemasaran Digital dalam
Menghadapi Tantangan Bisnis di Era New Normal. Sricommerce: Journal of Sriwijaya Community Services, 2(1), 17-28.
Pusatstudijatim.id. (2023). Ks UMKM Jatim naik dari tahun ke tahun. Pusat Studi Jatim.
Riwoe, F. L. R., & Mulyana, M. (2022). Pendampingan Penggunaan Social Media Marketing Bagi UMKM Kota Bogor. Jurnal Abdimas Dedikasi Kesatuan, 3(1), 25-32.
Sarosa, S. (2021). Analisis Data Penelitian Kualitatif. Yogyakarta: PT Kanisisus.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Suryati, I. (2021). Penerapan Akuntansi Pada Usaha Mikro Kecil Dan Menengah Bidang Jasa Atau Pelayanan Laundry. Jurnal Ilmiah Mahasiswa Akuntansi, 1(1), 18-30