ANALISIS SWOT DALAM PENGEMBANGAN DESA WISATA DIUKUR DARI TINGKAT KESEJAHTERAAN MASYARAKAT(Studi Kasus Desa Wisata Lontar Sewu Hendrosari)

Abstrak

This study uses SWOT Analysis. This analysis is based on 
reasoning that can simultaneously minimize weaknesses and 
threats while still maximizing strengths and opportunities. The 
researcher also uses the Human Development Index theory to 
measure the community's welfare after the development of 
Lontar Sewu Tourism Village, in order to support the findings 
of the SWOT analysis.
Based on the research findings, Lontar Sewu Tourism Village is 
classified as class I for both internal and external factors 
(positive, positive). This indicates that the development of 
Lontar Sewu Tourism Village is strong and has potential, and 
the strategic recommendations provided are aggressive. 
Furthermore, the welfare level of the residents of Hendrosari 
Village also shows changes and is gradually increasing in 
accordance with what is stated in the Human Development 
Index theory, namely the Long and Decent Life Indicator, the 
Knowledge Indicator, and the Decent Standard of Living 
Indicator.
As for the suggestions that can be given as guidelines to the 
village government and tourism managers, they are to provide 
regular educational training for business owners, enhance 
marketing both directly and indirectly, and be able to predict 
opportunities for high-value products that can be developed 
and innovated to be able to face competition among tourist 
destinations.